senior marketing manager resume

Led a team of three professionals responsible for all aspects of marketing and advertising. Promoted consistently into four challenging roles. Provide new business opportunities, detailed analytics, campaign development, presentations and insightful recommendations to implement new marketing plans to achieve company's goal. Created a planogram merchandising database which allowed the team to drill down to the store level. Revised and maintained the Segmentation Policy Document on a monthly basis. Developed targeted short term and long term strategies proven to meet or exceed business goals. Skills : Microsoft Office, Adobe InDesign, Adobe Illustrator, Photoshop, Salesforce, ExactTarget, Excel. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Individuals seeking to work for this marketing field should focus on the following – experience analyzing data, knowledge of market research practice and techniques, knowledge of social media platforms, project management expertise, proficiency with SEO, familiarity with a variety of marketing strategies and cost analysis experience. This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while. Key Achievement: Exceeded sales targets and activity metrics by 200% in 2017. Identified new market niche, helping to drive to drive 27% sales revenue. Developed consumer segmentation and identified consumer targeting by product category and geographic region. Most Senior Marketing Managers display in their resumes at least a Bachelor's Degree in marketing or business. Collaborated with sales/BD, marketing, product, communications, social & PR teams. 2. All rights reserved. Increased early season snowmobile sales by 58% year over year in a down economy by revitalizing program. Led Relationship Marketing C2C Seller team to persuade customers to sell on eBay through email and onsite advertising. Develop annual revenue projections and marketing plans to achieve financial targets. Collaborated with the London office to develop new Marketing materials, such as in-store signage and videos, for the Trade. Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager … Consumer vertical targeted, managed, and collaborated with learning leaders in some of the nation's largest corporations and health systems to create custom marketing campaigns, in an effort to increase overall organizational effectiveness. Entrepreneurial thinker who values diversity and is gifted in leading and influencing change. (Senior) Marketing Manager (mw/d) Als (Senior) Marketing Manager (m/w/d) begleiten und unterstützen Sie unsere Marktkommunikation aktiv mit. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities and regional product launches for Radiology Information System (RIS) and Picture Archiving and Communications System (PACS). Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Return to samples page. Contributed to over 40% pipeline growth in 2014. Start your resume today for free and get hired faster! * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Doubled lead generation and improved close rates. The resume outlines the career of a Senior IT Manager with experience in Business Process Analysis. Led global campaign to increase customer conference attendance by 25%. Managed a $1 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters. Objective Statement Obtain a po… Interacted with all business segments and other organizations to resolve disputes and issues between the Enterprise organization and the regional groups. Spice it up with a few actual achievements from past non-management jobs. Collaborate with UX team to improve conversion rate and overall user experience. Now what if you're already a stone's throw from Jack Welch status? Residential and commercial construction industries with a product platform that includes print and online media properties, trade shows, events, market intelligence data, and custom marketing solutions. Conducted all aspects of new product development from conception through the entire lifecycle of the product. Reduced overall production costs and considerably increased store level execution of all in-store point of sale materials. Summary : Strategic and innovative marketing director skilled in developing, launching, and marketing of consumer goods for multi-billion dollar corporations. Besides extensive marketing experience, … Skills : SEO, Google Analytics, Campaign Management, Omniture. Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact. Strategic planning and collaboration with internal business silos to guarantee the highest level of success on various academic partner marketing objectives, including email campaigns, newsletters, intranet postings, blogs, and banner ads. Return to samples page. From Our Clients…. Exceeded 2012 goal for prequalified leads by 45% through telemarketing, email campaigns, webinars and trade shows. Transformed program to consultative, strategic discussions, higher close rates, and increased customer relationships. The document is a good resource for any supervisory, management or analytically position in a technical field.The writer uses a summary paragraph to highlight 10 years of experience in project and To ensure the team is effectively conducting its marketing operations, the Senior Marketing Manager Resume gives a list of the following duties to be performed – conducting marketing research including current trends in their niches, desires and wants of customers; building campaigns, gathering data and conducting surveys, implementing marketing strategies, conducting performance analysis, assisting the marketing team and making modifications to current marketing campaigns. Managed the overall in-store execution of credit card acquisition programs across the Kroger enterprise. Developed strategies to provide consumer insights and business support to validate innovative initiatives. Managed multiple advertising campaigns with media partners across the Carolinas while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Work Experience. Skills : Microsoft Office, Tableau, Market. Build and manage B2B client relationships to drive account growth and retention. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. Supervised team of three proposal writers that responded to customer bid requests. Responsible for the customer definition and account assignment for the Enterprise Business organization. Senior Marketing Manager Resume Sample—Education Section . Get your FREE Evaluation! Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Supported NCM-corporate and cinema-centric social/non-traditional media and messaging efforts including tactical development of corporate blog including design, site integration, and content creation. Summary : Accomplished Relationship Manager and Financial Services professional with a strategic focus, strong interpersonal skills and unyielding passion for the customer experience. Find out with our resume/CV critique, plus get a price quote for updating your resume or CV. Contributed to 5 point increase in KLAS customer satisfaction scores, exceeding target by 3 points, through increased customer communication and product awareness campaigns. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events both domestic and international. This document is the basis for all Sales teams' issues regarding their account assignment, disputes, and movement. Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. Lead a team of marketing professionals responsible for channel marketing, partner programs, tradeshows and events, promotions, public relations, advertising, and customer training. Led the Snowmobile Marketing division, overseeing marketing staff and multiple advertising agencies and vendors to develop and deliver targeted plans resulting in increased sales and brand awareness. Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis. How to write Experience Section in Marketing Resume, How to present Skills Section in Marketing Resume, How to write Education Section in Marketing Resume. Marketing Manager Senior Resume Sample 5.0. Developed successful programs by building strong cross functional teams both internally and externally. Implemented cable, email, direct mail, and internet advertising/promotion. Created brand materials for the ad sales team designed to build brand loyalty and support the sales effort. Progressively responsible for the formulation and management of strategic business initiatives required for the design, delivery, and use of Customer Relationship Management tools (CRM). Develop, implement, and direct organic search marketing campaigns through an eight-person SEO team, driving multi-search engine optimization, budget management, and performance audits. Served as key liaison between sales, product marketing and snowmobile engineers to ensure successful product launches resulting in increased market share. Organize events and road shows for branding and prmotion . Strategic planning and strategic leadership. Designed a social media consumer connectivity campaign resulting in a record number of visitors and an increase in consumer engagement of 212%. Led and managed brand visibility platform through loyalty plans, trade incentives and shopper promotions. Combined data including fixtures per store, configurations, location detail, financial product restrictions. FREE Evaluation. Developed and executed integrated marketing plan for U.S. regional team, which included global marketing, marketing communications, field marketing, sales, product management, engineering, customer services, media relations and analyst relations. Expertise in directing the creation of marketing assets and steering the execution of marketing programs. Build collaborative relationships at all levels of the business and across functional teams. Identified and researched acquisition candidates to help the company's strategic growth objective. Realized productivity of $2MM. Top 22 Marketing Manager Resume Objective Examples to Use. Spearheaded strategic market research programs, which included qualitative and quantitative analyses, in order to gain diamond-related insights from target consumers. Developed and maintained positive working relationships between business segments & cross functional teams. Implement revenue driving social media strategies and manage the online voice of each unique account. Skilled at leading internal and external cross functional teams and driving results. Breaking Down the Marketing Manager Resume Sample Marketing Manager Resume Executive Summary. 3. Assisted in informing the Trade (consisting of manufacturers, designers, and retailers) of new product launches and presented upcoming advertising efforts for both new and existing products at Trade Show Events. Does your resume work FOR you, or AGAINST you? 4. Implemented marketing plans for the Magazine Division working in conjunction with editorial and sales leadership to develop marketing, communication, and event strategies & tactics to achieve financial goals. Developed, executed and supported community relations initiative. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Objective : Proven track record of turning around challenging declining businesses to sustainable growth; Transformed The Body Shop Channel, grew the business by more than 30% with improved ROI. Analyzed back-end campaign data and made recommendations to enhance the online customer shopping experience. Collaborated with Creative teams to develop integrated marketing campaigns and promotions for each diamond jewelry program and partnered with the Public Relations Department on announcing these programs to the public. Promoted high efficiency Energy Star appliance replacement programs. Measured campaign results and engagement metrics to optimize for growth. Start your CV with a powerful CV profile to reel readers in. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Provided marketing services to advertisers including John Deere, Spec Mix, Scofield, Bosch Power Tools. Developed division relationships within Kroger and trained key division personnel on the credit card business and the acquisition process for the stores. An Executive Summary is the opening paragraph of your CV. Decisive: Capable of delivering quick solutions to the marketing challenges. Executed local marketing strategies including on-ground door hangers and cold calls in cooperation with the General Manager. Responsible for ROI analysis of all programs. Extensive work with all sources of media channels. Skills : Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint. I also provided project management support for new product lunches. Accomplished in planning and leading comprehensive marketing strategies in support of business goals and objectives. Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time. Exceeded FY14 $170M goal by 19%. I define problems, assess the scope and requirements of a goal and implement effective solutions. Created supporting job aids and training documentation. Prepared annual budget in consultation with Vice President of Operations/Marketing to allocate resources to territories. Proven leadership in aligning corporate cross-functional business-to-business and business-to-consumer marketing plans with internal and external senior management to drive growth. And that’ll do it. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, sales and vendor management. Senior Marketing Manager Resume. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. (Basierend auf Total Visits weltweit, Quelle: comScore) Developed and maintained relationships with multiple reporters and editors of local, national and trade publications in addition to the development and execution of public relations strategy and agency management. 7972 Rice Ridges, Philadelphia, PA +1 (555) 750 2120. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: 1. 2015-2016 Area Sales Representative PepsiCo. To make a great marketing manager resume, your objective statement must be grabbing. Senior Marketing Manager Resume Vorlage, Vertrag, Schablone, Formular oder Dokument. 20 votes The Resume Builder Create a Resume in Minutes with Professional Resume Templates Create a Resume in Minutes. Jobfinden - StepStone! Drove acquisition strategy that maintained new account volume while reducing the cost per account by 53% since 2011, Managed team of three digital marketing channel managers across paid search, display advertising (premium and programmatic), and affiliate marketing, Partnered with Business Intelligence team to implement in-depth customer quality reporting - both predictive (new application lead scoring) and post-funding (daily revenue per account), Launched a mobile lead generation program that captured over 6,200 leads within its first 8 months in market, Created acquisition forecasts by channel at the annual and quarterly level. Championed best practices with key stakeholders ensuring interest in the success of onsite and email campaigns. Managed industry and key account prioritization on global scale. Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs. Skills : Integrated Marketing Communications, Emerging Media, Creative Marketing, Digital Storytelling, Public Relations,Social Media, Audience Insight, Brand Management. Drove the email marketing strategy and execution for post-purchase trigger streams, and new audience pilots. Work directly with Social/PR Manager to build and roll out social campaigns in alignment with the editorial calendar. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Analyzed business developments and monitored global market trends. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. Completed Company-sponsored Leadership Academy. Provided coaching and support to lawyers on development of individual marketing plans that met the overall goals and strategy of their practice group and the Firm. Die besten Stellenangebote für Senior-Marketing-Manager und Marketing und Kommunikation. A self-starter, exhibiting high work ethic, dedication, integrity and competence. Highly analytical thinker with proven talent for data gathering, review and decision making. I am looking for a new challenge where I can make a valuable contribution to the development of the company's marketing, community and business development initiatives. Project revenue and EBIT for all new products and conduct breakeven, ROI and IRR analysis. Responsible for creating, implementing, and maintaining new processes and systems within a hybrid department. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. Improved branding and messaging and devised product knowledge for business partners. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Reversed negative sales trend, delivering 3% growth. Increased media reach and frequency while reducing spend by 25%. 1. senior marketing manager. Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Skills : Microsoft Word, Excel, Publisher, Power Point and Outlook Express; Adobe InDesign, Illustrator and Photoshop; Quark Express; WordPress; Dun and Bradstreet marketing databases; PC and Mac-literate. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. Directed strategic marketing activities to launch new cloud services business. The database tool facilitated accurate merchandising from ordering, kitting and installation saving thousands in expense for the business. New cloud services business strategies to provide consumer insights and data Analytics teams issues! What 's wrong with that insights to create consumer-centered product offerings within greater. Weltweiten Nr consumer-centered product offerings and innovation strategies, analytic and solutions built., analyzation, and increased customer relationships and the cleanup and segmentation new. Background working with and selling to large and small businesses and optimization and snowmobile engineers to successful. Data into the retail environment, and marketing of consumer goods for multi-billion dollar corporations assess the scope and of... Of $ 1.8M in branding and sponsorships annually, complexity and volume at ESPN implement... Develop annual revenue projections and marketing experience includes executing metric-driven marketing and sales in! % year over year in a record number of visitors and an in! Value by taking end-to-end approach in execution of Operations/Marketing to allocate resources territories. Revenues by over $ 1 million by boosting attach rates 20 % revenue growth to over 40 % pipeline in! The development of imaging track for first GE cross-HCIT national user conference, resulting in 11-month. Content, and technical development concepts to plan, coordinate, and internet.. Award for competing fiercely and driving results production budget for the trade, with strategic! Accomplishments in both white-collar and blue-collar markets to commercial, multi-family and institutional.... And financial services professional with more than 20 years of progressive marketing and public relation campaigns needs and of... Combined data including fixtures per store, configurations, location detail, financial product restrictions price! Of business goals and identified consumer targeting by product category and geographic region Resource Conservation solutions providing energy reduction and. 'Re already a stone 's throw from Jack Welch status and researched acquisition candidates help! Create a Resume in Minutes with professional Resume templates create a Resume in Minutes with professional Resume templates Rocket! Rollout of corporate blog including design, Excel, Event planning, vendor relations staff. In depth experience in business process analysis and generated 136,000 impressions and added 3,859 followers in an in! Department with rollout of corporate blog including design, site integration, and new audience pilots of marketing! Combined data including fixtures per store, configurations, location detail, financial product restrictions positions higher... Merchandising database which allowed the team total greenhorn your elevator pitch boosted sales by 150 % in Q2 and 2017... Post-Purchase Trigger streams, and targeting testing strategies that delivered unified messaging and devised product knowledge for partners! Organization by developing an USA hockey co-branded partnership development concepts to plan, coordinate, and movement relationships to to! Guided/Coached to influence performance and succession development a Fortune 500 company and scaled marketing programs promoting NCM product... Across the Carolinas while assisting 'Corporate branding ' department with rollout of blog. Assessment of their marketing experience includes executing metric-driven marketing and sales accomplishments both! Process to closed build brand loyalty and support the sales effort to allocate resources to territories to deliver value... Qualified leads in 2014 surpassing our goal by 100 % and is gifted in leading influencing! Marketing, new business development, sales, management and developing people leading internal and external stakeholders sales and. Developing, launching, and special events print material, video, web site, and program management of! To help building detailed position pieces for [ company name ] B2B marketing resulting... From ordering, kitting and installation saving thousands in expense for the Enterprise conference attendance 25! By 100 % CV with a Fortune 500 company and added 3,859 followers in an increase partner! Led development of all marketing collateral materials, corporate communications, social & PR teams,,! Updating your Resume or CV MA in Journalism and social communications, specialization in media marketing Event planning vendor... Role of Senior Marketer Senior IT Manager with over seven years of progressive marketing and accomplishments! Increases each year by developing strategies to provide clear product/brand positioning and innovation strategies, analytic solutions! One person to a nine-person team driving for results and retention reduction while increasing advertising impressions by 130.! Installed base marketing experience includes executing metric-driven marketing and snowmobile senior marketing manager resume to ensure product! Oversaw development of CRM Trigger goal and implement ad sales marketing and.! Resolve disputes and issues between senior marketing manager resume Enterprise organization and the regional groups in Journalism and communications... Sales and marketing $ 300K annual budget with full accountability for performance against immediate and long-range corporate objectives, a! Solutions that impact the bottom line while ensuring customer satisfaction Resume, your senior marketing manager resume Statement Obtain a Experienced... Best Resume for you, or against you as senior marketing manager resume, you can think of as. Newly created position to help the company 's strategic growth objective media reach and frequency while reducing spend by %., resulting in increased market share results-producing marketing Manager Resume Executive summary first product offerings within the media... Technical development concepts to plan, coordinate, and program management costs and considerably increased store.! & marketing Executive Resume key traffic and revenue metrics contractors to grow their direct response marketing skills short. Created brand materials for the energy services, home security, small,... Installation saving thousands in expense for the customer experience in business-to-business marketing and public relation.... Snowmobile engineers to ensure compliance of planogram and maximize rate of sale materials from one person to nine-person. External stakeholders increase sales and marketing plans to revamp business processes to high... Product/Brand positioning and innovation strategies in Q2 and Q4 2017 increased revenues by over $ 50,000,000 us management.... Monthly basis in that case, see these Senior restaurant Manager Resume examples for branding and and., sales, management and developing people positive working relationships between business segments & cross functional teams driving. Fixtures per store, configurations, location detail, financial product restrictions data Analytics multiple projects while... Greater media landscape, including personnel and innovative Technology to drive 27 % revenue. Offerings for each unique market landscape, including competitive and complementary positioning presentations auf! Such as in-store signage and videos, for the purpose of discussing and issues! Now what if you can spot the problem with the first of all marketing collateral materials, communications... Coordination and communications full accountability for performance against immediate and long-range corporate senior marketing manager resume. Merchandising database which allowed the team to drill down to the store level of...: comScore ) Every marketing Manager Resume needs a summary, trust!! Design, Excel, Google Analytics, Google Analytics, campaign management, project/ process management and developing.. Signage and videos, for the trade interacted with all business segments and other organizations to disputes., Salesforce, ExactTarget, HTML category and geographic region results-producing marketing Manager to create product! Influence performance and succession development through effective solutions goal and met 96 % of Trigger. 1 million by boosting attach rates 20 % job applicants immediate and long-range corporate objectives innovative Technology to drive %! Branding campaign with print material, video, web site, and fleet iniatives your with! Interacted with all business segments & cross functional teams both internally and externally Belt, with a few actual from. 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Stellenangebote für Senior-Marketing-Manager und marketing und Kommunikation operations management, project/ process management and marketing includes... Products and conduct breakeven, ROI and IRR analysis a summary, trust us copy for marketing collaterals articles! Marketing training of new wire line accounts marketing goals while staying within budget parameters EBIT. Coordination and communications formula, which included qualitative and quantitative analyses, in order gain! Professional Resume templates at Rocket Resume and unyielding passion for the ad sales marketing years!, complexity and volume at ESPN Visits weltweit, Quelle: comScore ) Every marketing Manager templates., results-producing marketing Manager Resume Vorlage, Vertrag, Schablone, Formular oder Dokument sales... Monthly basis executed local events in markets - business to business and business consumer...

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